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You can turn off your own caller identification, your number will then not be shown at the receiving end when you make a call. Your number is only hidden when you make voice calls not when you send messages.
1. Find "Send my caller ID"
Press the Navigation key.
Select Call settings.
Select Send my caller ID.
2. Turn your own caller identification on or off
Select Yes to turn on caller identification.
Select No to turn off caller identification.
3. Return to the home screen
Press Disconnect to return to the home screen.